3 Strategies to Market Your Business Even When There’s No Money
By Kathleen Gage

Many small and home based businesses know they need to market and yet, 
have little or no money to do so. Sadly, many use this as a reason not 
to market. Even on a limited budget you can promote and gain visibility 
for you and your business.

The following three strategies have proven extremely effective for 
countless businesses as they can for you.

1. Press Releases – Very effective and they offer a great deal of 
credibility when published. You must have a well written release that 
is pertinent to the media source you are sending it to. You can distribute 
press releases both online and off.

A quick Internet search under media resources in your city will bring up 
radio, television, newspapers and magazines in your area. To find online 
resources do a search under “free online press release distribution.” 
Numerous listings will come up. Be sure to utilize the free services when 
on a limited budget.

There are services you can pay for if you are so inclined. Two excellent 
resources for both free and paid are www.prweb.com and 
http://arrivenet.com/.

Prior to writing a press release, determine the following:

-Who is your target market?
-What is your target media? 
-Who is the contact person at the media outlet? 
-What is the timeframe for submission?
-Do you have an attention-grabbing headline? 
-Do you know the who, what, when, where, why, how?
-Do you have good quotes, research and technical date if appropriate?

Click this link http://press.arrivenet.com/bus/article.php/593635.html to 
see how powerful a well-written release can be.

2. Articles - Writing articles is a great way to gain recognition as an 
expert in your field or specific industry. By providing practical 
information, you can reach targeted audiences. This can create exciting 
opportunities for you and your business.

Whatever you write about should be something you are knowledgeable on and 
your information is factual.  Incorrect or untrue information can come 
back to haunt you.

Recently I read an article by someone claiming to be an Internet marketing 
expert. Their article was about gaining visibility on the Net. To find out 
how much visibility this so called expert has I did a name search on the 
author. The “expert” author had only 10 postings under his name. Not very 
impressive when other experts have thousands of listings. The author 
immediately lost credibility.

3. Presentations – One of the most incredibly effective ways to market 
your product or service is to offer a complimentary information seminar. 
When you provide great information that is of interest to your market you 
have become a resource before you are a vendor.

By positioning yourself as a resource you are marketing in a very unique 
way.

Hosting a presentation can be virtually expense free. You can offer to do 
a presentation at a staff meeting for a client. Many large companies have 
brown bag lunch speaking opportunities.

You can host a meeting open to the public at your local library. Be sure to 
send press releases to the local media when you are offering a presentation 
open to the public.

Many associations, including your local Chamber of Commerce, are constantly 
seeking presenters who can provide timely and content driven talks that 
benefit their members.

When you apply one of the three recommendations to your marketing mix you 
will gain benefit. When you apply all three the results can be phenomenal.

Learn how to market online with little or no money. Access FREE eBook Street 
Smarts eMarketing Tips Guaranteed to Jump Start Your Internet Presence to 
Put You Miles Ahead of the Competition 
http://www.streetsmartsmarketing.com/free-ebook.htm written by Kathleen Gage, 
an award winning entrepreneur, keynote speaker and author, specializing in 
low cost, high return marketing strategies for small and home based 
businesses.

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