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Through creative marketing, advertising, and graphic design, Marty Marsh helps coaches, consultants, and service business professionals to attract an endless stream of clients to their soul-centered business.

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Marty Marsh Foundation for Creative Enterprise

5 tips to get your newsletter
noticed and remembered

by Marty Marsh

With the increase of SPAM and more sophisticated filtering software, it is becoming increasingly difficult for even legitimate e-newsletter publishers to get their messages through to their readers, so many business people are now returning to the traditional printed and mailed newsletter to help build client relationships and to make more sales.

Here are 5 tips to help ensure that your printed newsletter gets noticed and remembered:

  1. Beef up the mailing area. Since the mailing panel is the first place that most people look, next to the mailing label put some kind of teaser copy, a table of contents, or some other compelling message that will make the reader want to open the newsletter and read it. Also use this space to repeat your website address, phone numbers and e-mail addresses.
  2. Sharing. Encourage pass along readership with a “please route to” box within the nameplate or somewhere on page 1. People like to share information and will send your newsletter on to their colleagues.
  3. Lighten up. People respond positively to humor. If appropriate for your business, the use of cartoons, jokes, and humorous stories will increase readership. Just be sure to tie the cartoon into the message you are trying to convey.
  4. Play to the skimmers. Assume that no one will read a word of what you write. Get your message across anyway by using photographs and illustrations with captions that tell a story. Use pull quotes, call outs, and bulleted lists to highlight your key message points.
  5. Make it easy to contact you. Give the reader all the information they need to contact you. In the masthead include your phone number, mailing address, website address, and e-mail addresses. In the folio line, include the name of your publication next to the page number along with your web address and phone number.

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