Don’t Read This Article 

by Marty Marsh

How many times do you hear yourself using the words “don’t,” “not” and “no”? 
Or try, hopefully, or maybe? 

Have you ever paid attention to the words you are using? We tend to say to 
ourselves things like, “Don’t forget to take those papers to the office,” or 
“Don’t be late for that meeting” or other similar self-talk phrases. 

Any idea what happens when we say “don’t” do something or “don’t” think about 
something? That becomes what we start thinking about. We can’t help it. 

“Don’t think about elephants.” I bet you’re thinking about elephants right 
now aren’t you? 

When our mind hears the word “don’t” it goes right into action to make sure 
we “don’t” do something. If you don’t want to forget the papers to take to 
the office, and if you continually tell yourself “Don’t forget the papers,” 
what is most likely to happen? You’re going to forget the papers. 

If you want to remember to not forget the papers, then what you need to be 
saying to yourself is simply “remember the papers.” Or something like that. 

How often have you sent a letter or e-mail to someone and said, “Don’t hesitate 
to call me.” What have you just done? You’ve essentially told them, “don’t 
call me.” 

So if you really want them to call you, just say that... “Please call me if you 
have any questions or need anything else.” 

Our use of language is pretty powerful. Words can evoke all kinds of emotional 
responses. And in business and our personal lives, we need to choose our words 
carefully. 

Start paying attention to what you say as much as how you say it. And this 
applies whether you’re talking to yourself (admit it, you talk to yourself all 
the time) or to someone else. 

You’ll be amazed at the positive difference that choosing your words more 
carefully will yield.

I recently took a long vacation. And I must say it was the best vacation I’ve 
ever had in my life. This is the first vacation where I actually took off and 
relaxed. 

It’s been my usual practice in the past to “invite” my clients to give me work 
to do while I was away. Which pretty much stemmed from a fear of losing them if 
I really took some time off. No more! This was a real vacation. 

Then, as it drew to a close -- after having had such a grand time away -- I 
started noticing that I was saying in my head, “I don’t want to go back to 
work.” 

As soon as I caught myself saying that, I reframed my thinking and changed my 
thoughts.

Knowing as I did that I had to go back to work, how did I reframe my “not 
wanting to go back to work” thoughts? 

Well, first, I consciously noticed what I was thinking. By thinking about not 
wanting to go back to work, I was pretty much guaranteeing myself that I would 
have a stressful first day back for sure. 

So I asked myself this: “Knowing that you do have to go back to work, what is 
it that you really want to have happen?” 

And what I said back to myself was this: “I want going back to work to be stress 
free. I want a smooth transition from vacation mode into work mode. I want to 
handle anything that has come up while I was away with ease.” 

Do you see the difference in the language? And sure enough, my first day back at 
work was stress free, all the emails that needed answering, got answered in a 
minimum amount of time. My clients were all patient, yet eager to get projects 
started and I eased back into work mode and didn’t even break a sweat (even 
though it was 117 degrees in Palm Springs when I got back). 

“Hopefully, you’ll try to be more conscious of your words in the future.” I’m 
sure I’ve talked about these two words -- try and hopefully -- before, but 
what I said certainly bears repeating. 

As a friend and client pointed out to me, I was using those two words quite a 
bit. And he gently reminded me that there is no such thing as “try.” We either 
will or we won’t, we do or we don’t. And “hopefully” always sounds like you’re 
doubting yourself and your convictions. (Thanks, Dan!) 

So, whenever you hear yourself about to say “I’ll try to do something,” stop, 
think about what you are about to say and either commit to doing it or come up 
with an alternate plan. 

And when you hear yourself about to say you “don’t want something...” ask 
yourself, “so, what DO you want?”