The Ugly Side Of Internet Marketing, What The Gurus Won’t Tell You!

By Al Martinovic

Did that headline grab your attention?

I have experimented with many different headlines on my sites and found 
that you can take the same sales letter yet your sales will increase or 
decrease depending on the headline you are using.

That’s nothing to sneeze at! Your headline can literally make or break 
your advertising campaign.

The headline is the most important part of any sales letter. It has to 
grab your prospects attention by dangling the proverbial carrot in front 
of them to suck them into your main sales copy. It literally is like an 
ad for your main ad.

The key to writing headlines for a particular sales letter is to write 
down as many as you can. Try different variations and combinations until 
you find the one you like best.

Then test, test, and test some more! Just the addition of one or two more 
words in a headline can literally skyrocket your sales. Keep testing until 
you’ve created a headline more powerful than a vacuum cleaner!

What I also like to do is to keep a swap file of the headlines I like. I 
pay attention to headlines in newspapers, magazines, and especially the 
tabloids, and when I find one I like I put it in my swap file.

I don’t copy the headline word for word but instead I create a fill in 
the blank approach for future use.

For example I came across a headline that read:

The ugly side of beef, what health officials won’t tell you!

That headline really caught my attention. So I put it in my swap file as:

The ugly side of _____, what _____ won’t tell you!

I can then fill in the blanks for whatever purpose that headline may suit 
me for future use, which then becomes the title of this article:

The Ugly Side Of Internet Marketing, What The Gurus Won’t Tell You!

Creating a swap file of good headlines can do wonders for your bottom line 
so start focusing on headline writing today!

You will find that headlines are important in almost every online endeavor 
you are embarking on...from Websites, to e-mails, to classified ads, to 
article writing, to pay-per-click search listings and more...

Do not underestimate the power of a headline!

About The Author
Al Martinovic is the publisher of the Millenium Marketers Newsletter which 
helps ordinary people such as yourself achieve extraordinary things. 
Subscribe FR^E today and get 2 FR^E bonuses! www.milleniummarketers.com

Article Source: http://EzineArticles.com/