When I was a teenager, we used to go over to Disney World on Friday night dates.

I was 15 when they opened the park near Orlando (now you can figure out how old I am if you want to) and I’ve been there so many times I long ago lost count.

Last Saturday we decided to go to Disney World again after having not been in about 4 years. The thought of going again did not thrill me so much until I decided that I would visit the park as if I was visiting for the very first time.

And what a nice difference that made in how much I enjoyed the day. Disney does things so well anyway, I believe, and the magic there always seems quite real.

For anyone who has been there as much as I have, you’ll know that they pretty much do the same things over and over and over. They may repackage the shows and themes a bit differently but underneath, it’s all the same stuff.

And most park visitors aren’t even aware of it, but everything they do is one big promotion of their products. Their products being their characters, their films and their shows.

People will still stand in line for hours with their kids so they can talk to their favorite characters and the crowds always go nuts whenever Mickey Mouse shows up. It’s quite the phenomenon to behold.

All of that promotion is obviously working just fine because people were buying Disney stuff by the armloads.

If you stop and think about it, how many of us would ever consciously buy access to a place for an exorbitant amount of money (admission is $75 bucks these days) only to get inside so that we could spend even more money? Boatloads of it. But that is exactly what happens at Disney World.

And we do it with big smiles on our faces and squeals of delight.

There are so many marketing and business lessons to be learned when you pay attention at Disney.

So this got me to thinking about my own business (and you may want to start thinking about yours as well).

Right now I'm thinking about how the Disney experience is so much fun that you don't think twice about spending $5 bucks for a hotdog. The Disney experience is so much fun that you want to go over and over and over again.

I want to create THAT kind of environment for my own clients. An environment so valuable and magical that they are happy to pay me to share my knowledge and experiences. An environment where they learn so much, where they see so much in the way of results in their own business, that they want to keep coming back again and again.

So, it’s back to the drawing board for me to re-think and re-imagine what kind of magic I can create so my clients can have that kind of experience when they choose to work with me.

So let me ask you this:

What kind of magical experiences can you create for your own clients?

If you’re inclined to share, please leave a comment below.