This week I saw The Lion King --- LIVE on stage in Tampa, Florida --- and it has to be one of the most spectacular performances I’ve ever seen.

Aside from the sheer artistry of the performers, the technical aspects of mounting a show like that are even more breathtaking. What a fun night.

It was one of those experiences --- it was truly an experience, not just a show --- that left us all wanting more. You could tell in the hesitation of the audience to get up and start leaving that everyone in that theater was spellbound and not yet ready to let the experience go.

Which, naturally, got me to thinking about my business. If you’ve been paying attention you know that I have blogged recently about the Disney experience and The Lion King, natch, is another Disney production.

All of us in that audience, I would guess, were left wanting more. It’s a long show and yet it seemed like it was over in the blink of an eye.

This idea of “leave ‘em wanting more” is one we should keep in mind whenever we are interacting with our own business “audience.” Do your marketing materials and programs leave your prospective clients wanting more? And by that I mean, do they then want to know more about what you’re offering? Do they want to experience more by working with you?

Every marketing strategy you employ --- from networking to ebooks to your ezine --- should be designed to leave your audience wanting more from you.

I find that to be true from folks who download my ebook, How to Get the Word Out About Who You Are and What You Do. While it is chock full of “take it to the bank” content, that ebook has done more to generate more paying clients for me than anything else I’ve ever done. (If you downloaded it but haven’t read it yet, I suggest you spend some time reading it as soon as you can.)

So, let me ask you this:

How can you leave your target audience wanting more (of what you're offering)?